1. Develop and implement the most effective digital strategy and plans in Huawei consumer business group ; and also responsible for Digital KPI result.

2. Work with the country marketing team to ensure coherence and link with other media strategies; to ensure execution of Huawei brand strategy and activities in collaboration with media and communication agencies;

3. Based on the country characteristics and combined with the brand story and product(Smartphone/ Tablet/Wearable) life cycle to craft and to manage a comprehensive and innovative strategy of marketing and content, plan.

4.Executing and tracking marketing campaign and content calendar /activities across digital.

5. Generating brand awareness, building brand consideration. By means of the Internet, Social Media, SEO/SEM, Buzz, digital influencer and SNS to assist in the publication of star products and focus on activities, and project implementation, assisting in promotion planning and development in retail activities.

6. Responsible for digital platform design and operational management. Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Leveraging market data to develop content.

7. Agency management and responsible to optimize the costs and operational effectiveness